Global Branding Media “Our Stories”

Client
Mitsubishi Electric

Digital communication for the global branding of the Mitsubishi Electric Group

Our Stories is owned media that brings reports of Mitsubishi Electric's activities which create “change for the better”, collected from all over the world, back to the world through attractive contents.
K&L has been in charge of the overall design, content and media strategy planning, as well as planning and production since 2019.

Challenge

Content design for quality and media design for quantity

Establishment of owned media that can grow sustainably and contribute to effective global branding of the Mitsubishi Electric Group.

Approach

Concentrating specialists to produce successful results, based on elaborate management

To maintain the quality of contents, we team up with the editorial teams of multinational mass media companies. Simultaneously, we plan an elaborate exposure strategy to ensure that the “quality” of contents steadily leads to the “quantity”. We are realizing the growth of communication as owned media while implementing the PDCA cycle for both media and content.

K&Lの提供価値

Planning

  • Communication planning
  • Creative planning
  • Media planning

Execution

  • Creative production (articles and movies)
  • Media buying, media placement
  • PDCA operation, dashboard development

Articles

SNS

Visuals and Movies

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