About Us
At K&L, consultants, planners, and creators with diverse expertise come together under a shared vision of solving brand challenges from a global perspective.
By combining each discipline in an integrated way, we deliver optimal solutions through a seamless one-stop approach.
Building on the capabilities that we have refined over more than 60 years, we continue to connect brands with the world and drive meaningful impact.
By combining each discipline in an integrated way, we deliver optimal solutions through a seamless one-stop approach.
Building on the capabilities that we have refined over more than 60 years, we continue to connect brands with the world and drive meaningful impact.
By combining different values and always thinking outside the box, we produce communication that resonates around the world.
From traditions to innovations,
From local to global,
From logical to emotional.
From local to global,
From logical to emotional.
Communication never has just one answer.
And the same goes for the route you take to get there.
Diversity is a key value in our current era, but K&L has always been a place where creators from different backgrounds — whether language, race or culture — gather and dive together into the world of communication.
It’s in our DNA.
Whether tradition or innovation, logic or emotion, local or global, sticking to one fixed idea is the enemy of true communication.
Only when opposite beliefs clashed, do you get the sparks that move people.
From the highest viewpoint and with the most flexible ideas,
we produce communication that resonates around the world.
Unite : Resonate
And the same goes for the route you take to get there.
Diversity is a key value in our current era, but K&L has always been a place where creators from different backgrounds — whether language, race or culture — gather and dive together into the world of communication.
It’s in our DNA.
Whether tradition or innovation, logic or emotion, local or global, sticking to one fixed idea is the enemy of true communication.
Only when opposite beliefs clashed, do you get the sparks that move people.
From the highest viewpoint and with the most flexible ideas,
we produce communication that resonates around the world.
Unite : Resonate
About Our Team
Expert teams behind our strength
Every brand faces different challenges, and no single path leads to the right solution. That’s why we bring together diverse expertise, working collaboratively to navigate complexity and deliver the most effective outcomes.
BtoB Consulting Team
K&L has long supported the marketing and communications of BtoB companies across industries including healthcare, semiconductors, machinery, and construction.
International Communications Team
Our strength goes beyond simple “multilingual support” — we bring profound insights into each target market. We help Japanese companies expand internationally and support global companies entering Japan.
Digital Solutions Team
We combine cutting-edge digital technology, strategic insight, and strong project execution to solve complex challenges. Working closely with our advertising and PR divisions, we deliver solutions that create real impact.
Public Relations Team
We provide comprehensive PR support tailored to client needs — from consulting on communication strategy to media relations and crisis management. Our flexible, customized service menus ensure effective communication at every stage.
Planning Team
With a clear focus on communication goals, we analyze market data, customer insights, and competitor trends to uncover the heart of each challenge. This foundation allows us to map the right path forward and guide projects to success.
Content & Creative Team
For us, creativity always begins with problem-solving. Beyond generating short-lived buzz, we create meaningful content that resonates deeply with audiences. Using words, design, video, and every form of expression, we maximize engagement and lasting impact.
Recruitment Branding Team
Grounded in a deep understanding of each brand, we develop recruitment strategies that attract the right talent. From building career websites and videos to managing social media accounts and defining a company’s brand core, we support the full spectrum of recruitment communications.
International Locations
K&L Advertising (Shanghai) Ltd.
We support communication activities in China through services that meet global standards of quality.
Delivering communication and promotional initiatives optimally tailored to the Chinese market, our team works closely with K&L’s Tokyo headquarters to provide integrated support across strategy, creative development, and execution.
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Delivering communication and promotional initiatives optimally tailored to the Chinese market, our team works closely with K&L’s Tokyo headquarters to provide integrated support across strategy, creative development, and execution.
K&L Communications India Private Limited
In India, one of the world’s largest and fastest-growing markets, our team delivers a wide range of services that are effectively tailored to its rich diversity of cultures and languages.
We have also established a media representation partnership in Japan with Bennett, Coleman & Co. Ltd., one of India’s largest media groups.
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We have also established a media representation partnership in Japan with Bennett, Coleman & Co. Ltd., one of India’s largest media groups.
Company History
1963
K&L was established in Tokyo, launching planning and production of international sales promotion tools.
1969
Began handling international advertising media.
1985
Expanded into local communication activities in Amsterdam and Los Angeles.
1989
Opened Amsterdam office in the Netherlands.
1995
Opened Brussels office in Belgium.
1997
Established K&L Advertising Asia Pte. Ltd. in Singapore.
2003
Established K&L Advertising Hong Kong Ltd. in Hong Kong.
2004
Established Europe office in the Netherlands, integrating the Amsterdam and Brussels operations.
2007
Established joint venture K&L Arms Communication Pvt. Ltd. in Delhi, India.
2008
Established K&L Advertising (Shanghai) Ltd. in China.
2015
Established K&L Creative Asia Pte. Ltd. in Singapore.
2019
Transitioned India operations to wholly owned subsidiary K&L Communications India Pvt. Ltd.
2023
Integrated the Web/Digital Division and PR Division from xpd Inc. (now FIELD MANAGEMENT EXPAND) into K&L.
Company Overview
- Company Name
- K&L Inc.
- Capital
- JPY 100 million
- Location
-
8F Kojimachi
Crystal City East Hall,
4-8 Kojimachi, Chiyoda-ku,
Tokyo 102-0083, Japan - Global Network
-
2 International offices (India, China)
2 Japan offices (Tokyo, Osaka) - Representative
- Representative Director and President Shinichi Okazaki
- Board Members
-
Representative Director President Shinichi Okazaki
Managing Director Senior Vice President Shimpei Mitsui
Board Director & Corporate Officer Gen Umei
Board Director & Corporate Officer Mitsuaki Masuda
Board Director (Non-executive) Hiroaki Uekubo
Corporate Auditor (Non-Executive) Morimitsu Otsuka - Established
- 1963
- Employees
- 150 worldwide (including staff at Japan and international offices, and local subsidiaries)
-
Group
Affiliations -
- JAAA (Japan Advertising Agencies Association)
- NIKKEI Advertising Research Institute
- Tokyo Photographic Art Museum
- The Japan-India Association
- The Tokyo Chamber of Commerce and Industry
Group Companies
FIELD MANAGEMENT
EXPAND
A creative professional firm driving client business growth through the power of creativity.