Branding Project in China

Client
Mitsubishi Electric Corporation

Branding for all of Mitsubishi Electric's business fields in China

We handled a branding project that aimed to establish and penetrate the image of the Mitsubishi Electric brand, which engages in a variety of B2B and B2C businesses, into Chinese society.

Challenge

How to clarify the corporate message and establish the brand image?

Updating the corporate message and brand image in a way that is appropriate for the future of Chinese society.

Approach

Designing integrated communication for the wide-ranging business categories

We classified four major business models and integrated multiple business units into a single branding campaign. We set common goals and created messages that can be shared by all business units. We developed issue-driven creative contents and distributed via appropriate media to capture the attention of the target – business partners and consumers.

K&L’s provided value

PLAN

  • Communication planning
  • Creative planning

EXECUTION

  • Concept development
  • Tagline establishment
  • Brand movie
  • Brand key visual
  • Website

Tagline/Brand key visual

Brand movie(4 version)

Website

Back

Page
Top