Branding Project in China
- Client
- Mitsubishi Electric Corporation
Branding for all of Mitsubishi Electric's business fields in China
We handled a branding project that aimed to establish and penetrate the image of the Mitsubishi Electric brand, which engages in a variety of B2B and B2C businesses, into Chinese society.
Challenge
How to clarify the corporate message and establish the brand image?
Updating the corporate message and brand image in a way that is appropriate for the future of Chinese society.
Approach
Designing integrated communication for the wide-ranging business categories
We classified four major business models and integrated multiple business units into a single branding campaign. We set common goals and created messages that can be shared by all business units. We developed issue-driven creative contents and distributed via appropriate media to capture the attention of the target – business partners and consumers.
K&L’s provided value
PLAN
- Communication planning
- Creative planning
EXECUTION
- Concept development
- Tagline establishment
- Brand movie
- Brand key visual
- Website
Tagline/Brand key visual
Brand movie（4 version）
Website