SUZUKI Intruder 150
- Client
- SUZUKI Motorcycle India
Positioning a cruiser-type motorcycle, the Intruder
We took charge of the promotion of the Intruder, a cruiser-type motorcycle newly released by Suzuki, whose presence in the Indian two-wheeler market has been growing since the introduction of the Gixxer racer-type motorcycle.
Challenge
How to differentiate the Intruder in the 150-cc motorcycle segment?
We aimed to differentiate it from conventional 150cc motorcycles by communicating a modern, urban brand image of cruising.
Approach
Branding as the modern cruiser for people who are looking for something different
We positioned the product as a modern cruiser for people who are looking for something different, by fostering its image as a symbol of young people uncompromisingly facing new challenges, freedom, and change.
K&L’s provided value
PLAN
- Communication planning
- Creative planning
EXECUTION
- Key visual
- TVCM
- Launch event
- Online ad
- SP tool
Key visual
TVCM
Launch event
Launch event