Brand Campaign in Japan
- Bazooka Candy Brands International
Brand communication for children's candies in Japan and Korea
K&L was in charge of the campaign to launch Bazooka Candy, which is already popular among kids and teens mainly in North America, in both the Japanese and Korean markets, for ongoing improvement of brand awareness and sales.
To establish an appropriate brand image (localization), arouse target interest, and promote purchasing behavior
How can we maximize and optimize contact points for children and families?
Media planning and execution integrating mass and digital media
We developed an integrated media plan to strongly increase brand awareness through wider target reach via TV commercials and target behavior employing online media. We also conducted influencer marketing to generate, boost and spread customer interest.
K&L’s provided value
- Communication planning
- Media planning
- TV campaign
- Digital campaign (teaser video)
- YouTube video