Skincare range for newborn babies

Pigeon India

Promotion movie to build an emotional connection with the target audience

Pigeon is not just a baby care or mother care brand, but a brand that is highly recognized for its high-quality products. We produced a video that create an emotional connection with mothers who seek high quality products for their babies.


Gaining the trust of users by creating stories that reflect the perspectives of mothers and other family members

Producing stories from the user's perspective that create an emotional connection with the brand, rather than from the product's point of view.


The story of how Pigeon, Japan's No. 1 quality company, supports people

Our story communicates how Pigeon, as the No. 1 quality brand in Japan, supports a mother who won’t compromise in baby care. We shared this story on YouTube, Facebook, baby care websites and blogs.

K&L’s provided value


  • Communication planning
  • Creative planning


  • Key visual
  • Brand movie
  • Social media (YouTube, Facebook, blog)

Key visual

Brand movie