#JapanSurprises 訪日観光プロモーション

Client
JNTO

A media mix campaign featuring a famous Bollywood actress

K&L created a TV program featuring famous Bollywood actress Dia Mirza to introduce tourist attractions in Japan and conducted a media mix campaign. The program, shot by Dia and an Indian TV crew in various parts of Japan, won the Editor's Choice Award at India's Times Travel Award 2019 in April 2019.

Challenge

How to generate interests for Japan in India?

Aims to generate interest towards Japan in India by promoting Japan’s tourism resources to the maximum extent possible.

Approach

Unpretentious, realistic Japan travel experience featuring a famous actress

We communicated tourist attractions in Japan to viewers through unpretentious, realistic travel experience by Dia Mirza, a famous Bollywood actress and Bollywood Movie Award winner.

K&L’s provided value

PLAN

  • Communication planning
  • Creative planning
  • Media planning

EXECUTION

  • TV program
  • Online and offline ads (YouTube, Facebook, Google)
  • Press releases
  • PR

TV program

Online ads (YouTube, Facebook, Google)

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